Post by account_disabled on Dec 19, 2023 23:18:32 GMT -7
UX, bounce rate, netlinking, content, site architecture, page loading time, semantic cocoons, code, first page, first position, rich snippets, featured snippet, 404 error, redirection ( temporary or permanent), CSS, tags, sitemap… Among these sub-themes, there are 2 which are the subject of numerous articles and opinions from SEO forecasters: position 0 and mobile search. These 2 subjects are linked. What is position zero? Position zero is fairly recent in the history of SEO. This is the search result located at the top of the page, above the traditional results. It's often a frame that presents a direct answer to a user's question. For example, when searching for: SEO, we have in position 0, a 5-line extract from the dedicated Wikipedia article. What's the problem with the zero position? Position 0 is the answer provided by Google to a question asked, particularly in voice search.
If Google understands the question and immediately gives the answer, Google is no longer a search Email Data engine, but an answer engine (this is not mine) and clicks on a certain number of results which follow risk 'take a big hit. If I have my answer from position zero or in voice search, I have no reason to go further in my searches. Why is it so important? Many studies talk about voice searches and their future explosion between mobiles and voice assistants (Amazon Alexa, Google Now, Siri, Cortana, etc.). Even without being an SEO expert, it is easy to understand that a voice search can and should only return one result. It's hard to imagine a voice assistant responding “do you want the first result of the 1st page, the 2nd result, the 3rd result” or saying “<I found answers from sites A,B,C,D …which one do you want?” That's not how it happens: you ask a question, you get an answer.
At the 1st Search Y conference in January 2019, a speaker indicated that according to his tests, the voice search result was systematically one of the first three SEO results. Which meant that within a few years, the SEO challenge would no longer be to arrive on the 1st page but to arrive in the first 3 results. According to the CEO of Google, voice searches make up 20% of searches done on mobile; knowing that mobile devices of all kinds represent 60% of Internet traffic. Is this really a problem or does it sound “whispery”? I was talking about it recently with one of my counterparts for whom I have a lot of respect and who often has informed opinions on many digital subjects. It was our exchange that made me want to dig deeper into the subject to find an answer. He indeed had a point of view on the subject, but with doubts and many questions. When I return to the office, I submit our questions to my partner. As he does his monitoring very well and follows the subject very well, he referred me to an interview in the Journal du Net with John Mueller , the new official Google speaker to answer questions after Matt Cutts .
If Google understands the question and immediately gives the answer, Google is no longer a search Email Data engine, but an answer engine (this is not mine) and clicks on a certain number of results which follow risk 'take a big hit. If I have my answer from position zero or in voice search, I have no reason to go further in my searches. Why is it so important? Many studies talk about voice searches and their future explosion between mobiles and voice assistants (Amazon Alexa, Google Now, Siri, Cortana, etc.). Even without being an SEO expert, it is easy to understand that a voice search can and should only return one result. It's hard to imagine a voice assistant responding “do you want the first result of the 1st page, the 2nd result, the 3rd result” or saying “<I found answers from sites A,B,C,D …which one do you want?” That's not how it happens: you ask a question, you get an answer.
At the 1st Search Y conference in January 2019, a speaker indicated that according to his tests, the voice search result was systematically one of the first three SEO results. Which meant that within a few years, the SEO challenge would no longer be to arrive on the 1st page but to arrive in the first 3 results. According to the CEO of Google, voice searches make up 20% of searches done on mobile; knowing that mobile devices of all kinds represent 60% of Internet traffic. Is this really a problem or does it sound “whispery”? I was talking about it recently with one of my counterparts for whom I have a lot of respect and who often has informed opinions on many digital subjects. It was our exchange that made me want to dig deeper into the subject to find an answer. He indeed had a point of view on the subject, but with doubts and many questions. When I return to the office, I submit our questions to my partner. As he does his monitoring very well and follows the subject very well, he referred me to an interview in the Journal du Net with John Mueller , the new official Google speaker to answer questions after Matt Cutts .
Thank you for joining and posting emilyv!!