Post by account_disabled on Feb 18, 2024 1:35:05 GMT -7
The exact word-choices and page designs don’t have nearly the impact the underlying message has on your conversion rates. For example, changing the headline of a page can have a huge impact on your conversion rate. But it only happens if you change the underlying message. Here’s an example of a headline test on a (fictional) dog shelter’s landing page. Headline Test - Landing Page A Headline Test - Landing Page B These headlines have the same message.
They both mean, “it’s unfair that some dogs are in a cage rather than living a Buy TG Database happy life.” It’s very unlikely that you’d see any difference in conversion rates with this test. If instead you’d test the following page against the control, you’d most likely see a difference. Headline Test - Landing Page C The underlying message is different. The headline no longer tries to talk about how unfair it is that people throw dogs on the streets, but instead it’s pointing out the opportunity for getting a new best friend and family member.
You’d almost certainly see a difference in conversion rates with this test. As long as you’re not focused on the right messages, your conversion rates will stay low. And just blindly testing different messages is extremely slow. So, get clear about your value proposition. Ask yourself: what are the best reasons people have for converting? You can focus your marketing on the most persuasive messages instead of filling your landing pages (and other marketing materials) with clutter that doesn’t get people to take action. The comments are open below.
They both mean, “it’s unfair that some dogs are in a cage rather than living a Buy TG Database happy life.” It’s very unlikely that you’d see any difference in conversion rates with this test. If instead you’d test the following page against the control, you’d most likely see a difference. Headline Test - Landing Page C The underlying message is different. The headline no longer tries to talk about how unfair it is that people throw dogs on the streets, but instead it’s pointing out the opportunity for getting a new best friend and family member.
You’d almost certainly see a difference in conversion rates with this test. As long as you’re not focused on the right messages, your conversion rates will stay low. And just blindly testing different messages is extremely slow. So, get clear about your value proposition. Ask yourself: what are the best reasons people have for converting? You can focus your marketing on the most persuasive messages instead of filling your landing pages (and other marketing materials) with clutter that doesn’t get people to take action. The comments are open below.
Thank you for joining and posting emilyv!!