Post by account_disabled on Mar 10, 2024 21:33:28 GMT -7
The first data that emerges is 20% of the companies interviewed (out of a total of 128) declare the actual adoption of Artificial Intelligence solutions and of these only 5% at a mature level. 36% say they have recently started experimenting or have planned it in the next 12 months, while the remaining 44% say they do not foresee the adoption of AI solutions or do not know if this will happen. 74% of marketers know that particular advanced algorithms can be used to improve marketing actions, but only 52% are aware of the more complete meaning of Artificial Intelligence, while the others simplistically connect it to the concepts of chatbots, big data and robot. Non-adopters declare that the main obstacles are: the lack of resources (economic, human and technological) on the topic (41%).
The lack of understanding of what the potential of AI is (48%); the perception Canada Phone Number that these solutions are not applicable to their business (10%). Companies that exploit Artificial Intelligence do so above all in the fields of IT functions (46%), automation and robotics (23%), research and development (38%). With respect to marketing applications, 56% identify virtual assistance (bots and live chat) as an immediate application of AI, while 44% are starting to use AI for managing company data. For example, two types of companies emerge that are adopting Artificial Intelligence solutions. Newcomers perceive AI as tactical/operational.
They are the ones who use it today in process automation and research and development (53%). They also declare that they are not investing in training activities or development of specific skills for AI marketing (33%) allocating less than 5% of their communication budget to AI (58%). The companies that define themselves as more mature (48%) are also large ones. They have started to invest in AI marketing projects (23%), choosing to allocate part of the budget to the training of specific figures (24%). 40% of them invest more than 10% of their communication budget in AI solutions. In this case, the organizational functions most affected by AI solutions are not only those of R&D (35%), but also those of marketing and communications (30%).
The lack of understanding of what the potential of AI is (48%); the perception Canada Phone Number that these solutions are not applicable to their business (10%). Companies that exploit Artificial Intelligence do so above all in the fields of IT functions (46%), automation and robotics (23%), research and development (38%). With respect to marketing applications, 56% identify virtual assistance (bots and live chat) as an immediate application of AI, while 44% are starting to use AI for managing company data. For example, two types of companies emerge that are adopting Artificial Intelligence solutions. Newcomers perceive AI as tactical/operational.
They are the ones who use it today in process automation and research and development (53%). They also declare that they are not investing in training activities or development of specific skills for AI marketing (33%) allocating less than 5% of their communication budget to AI (58%). The companies that define themselves as more mature (48%) are also large ones. They have started to invest in AI marketing projects (23%), choosing to allocate part of the budget to the training of specific figures (24%). 40% of them invest more than 10% of their communication budget in AI solutions. In this case, the organizational functions most affected by AI solutions are not only those of R&D (35%), but also those of marketing and communications (30%).